An innovation center like no other in Europe, at the heart of an iconic site for the ICT industry.
Give your innovation projects a boost at the leading European center dedicated to commerce and customer relations. SILAB offers an exceptional blend of tools, technology, and skills dedicated to innovation. With its support service, experimentation studios, and immersive 3D room, it offers a comprehensive solution to make your digital transformation projects a reality.
From the initial concept for an innovation project all the way to the operational prototype, SILAB provides its clients with cutting-edge technology and skills in the design of experiences and services.
SILAB offers three types of service:
Project support with its Usage Laboratory
- A co-designing approach to support project concepts and the design of experiences, services, and usage.
- Usage analysis to confirm the user-friendliness, usability, and user-experience of systems
Rental of experimentation and development studios equipped with the latest high added-value technologies for your projects. Those technologies can come from startups, tech behemoths, or research laboratories.
- Store: To recreate and assess the customer’s journey through a store—the layout of products on the shelves, the cash-register area, the after-sales service zone, etc.
- Home: To test commerce-related behavior in the private living space—kitchen, office, living room, bedroom, etc.
- Outdoors & Mobility: To simulate shopping on the move—train or bus stations, shopping malls, downtown areas, etc.
Rent our configurable stereoscopic 3D immersive space (CAVE) to test your layout projects and/or your merchandising. Enhance the value of your presentations in the eyes of decision-makers, customers, prospects, and others.
Six experimentation studios covering a total floorspace of 800 sq. m.
A network of more than 40 tech and consulting partners for the creation of innovation projects
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